Leveraging Your Network to Discover Trusted Professionals: Steven and Danny Talia Launch MY PRO: TRUSTED PROS™

In a world where finding truly reliable professionals is harder than ever, two brothers from San Diego are rewriting the rules. Steven and Danny Talia, co-founders of MY PRO: TRUSTED PROS™, a new mobile app launching on the App Store and Google Play Store, have combined decades of real-world experience serving both consumers and businesses to create a platform that finally puts trust at the center of professional connections.

Steven brings a strong background in finance, where he has spent years guiding clients through complex decisions and building lasting relationships rooted in confidence and clarity. His work has consistently placed him at the intersection of people and practical solutions, giving him a clear view of how trust—or the lack of it—shapes every professional interaction. That insight became foundational to the vision behind the newly-launched mobile app.

Danny’s path has been equally impactful. With more than two decades of extensive experience in the mortgage industry, he has built a career centered on serving both consumers and businesses with excellence. From coaching and leading teams to refining operations and delivering outstanding client experiences, Danny has consistently prioritized relationships and results. His deep understanding of how people actually find and choose professionals—through personal recommendations rather than anonymous reviews—proved essential in shaping the app’s core purpose.

Together, the brothers observed a clear problem. Service providers of all kinds struggle to grow because they lack consistent access to quality referrals. At the same time, consumers remain frustrated by the difficulty of finding professionals they can truly trust. Most platforms rely on ratings from strangers, leaving both sides uncertain. The Talia brothers recognized that the most powerful recommendations have always come from people already within one’s network.

MY PRO: TRUSTED PROS™ was built to solve exactly that. The app creates a personalized network where users discover and promote trusted professionals through genuine connections. Instead of scrolling through endless lists of unknown providers, users see promotions of business pros from people they already know and trust. Service professionals gain visibility within meaningful networks, while consumers gain peace of mind knowing their next pro comes with a real endorsement from within their own network of trusted contacts. Your network, fundamentally built on trust, is now able to be leveraged with ease.

What sets Steven and Danny apart is their shared commitment to solving a problem they understand from both sides of the relationship. Their extensive experience has given them a rare dual perspective: they know what it takes to earn trust, and they know how valuable that trust is when it is shared.

As artificial intelligence continues to evolve, the authenticity of online reviews, advertisements, and polished testimonials will face growing challenges. Generated content can make it increasingly difficult to distinguish genuine feedback from manufactured praise. In this environment, MY PRO: TRUSTED PROS™ stands apart. By anchoring every recommendation in a consumer’s own personal circle and network, the app delivers the most authentic way to identify which business professionals are truly trusted and actively promoted by people they already know. The Talia brothers are restoring a more human, more reliable standard for professional discovery in an age when authenticity has never been more challenged.